‘Jack Nicholson’s’ Cameo Appearance in Naples

Cameo necklace in shop window
Cameo necklace in ‘Jack’s’ shop window

It all started in Naples, typically alive with activity. Shop proprietors were busy selling their wares while lines of hungry people formed in front of several small pizzerias for a lunchtime snack. All was bustling and full of the sights, sounds and smells that make Naples uniquely what it is. Before long I found my funicular, Centrale to Piazza Fuga. It would take me up to San Martino, a neighborhood of Naples high above the city.

After arriving in San Martino, I bumped into Giovanni on the road leading up to Castello San Elmo. His genteel manner and friendly countenance put me at ease immediately, and I found him easy to talk to. We immediately engaged in a lively chat and soon ended up at his shop, De Paolo Cameo factory. I was delightfully amazed. The shop windows were alive with many mother-of-pearl cameos, all delicately carved into beautiful ladies, mythical creatures and lovely flowering scenes. But that wasn’t my only surprise!

Surrounded by Giovanni and his two brothers
Here I am surrounded by Giovanni (far left) his brother, and ‘Jack Nicholson’ on the far right inside the Cameo factory. 

After stepping inside the small shop, I was greeted with warm smiles by Giovanni’s two brothers. One looked a lot like Jack Nicholson. I never said a word to him about it, but when he sold me one of his prize cameos, he gave me a wink and assured me I could tell others that ‘Jack Nicholson’ sold me a cameo.

The shop was fascinating. I learned that the tradition of making cameos had remained in the family for three generations, keeping the Neapolitan tradition of cameo engraving alive and lucrative. Vincenzo De Paolo, founder and CEO, opened shop in 1932 and since then has kept up the passion, pride and uniqueness of product that has built a legacy of this creative family tradition.

Hard at work carving a cameo
Hard at work carving a cameo out of mother-of-pearl

‘Jack’ (never caught his real name) was carving a cameo just inside the door of the shop. It was very intriguing to watch the fine etching that turned each shell piece into a lovely design. There were no two alike.

Two types of shells are used. One is the Sardonic, coming from the Caribbean or the Bahamas, with a brown underside that enables clear incisions. The other is called the Carnelian, which tends toward red tones, of Africa origin.

Proudly displaying many beautiful original cameos
Displays of many beautiful cameos made right here and lin the upstairs factory.

Necklaces, earrings, pendants and bracelets were all bedecked with cameos portraying intricate flowers, female profiles and mythological figures from vintage to modern. Upon closer inspection, I was very impressed by the delicate detail of hair curls and facial expressions.

Lovely Coral Necklaces
Lovely Coral Necklaces

Vibrant displays of coral necklaces and earrings were sprinkled throughout the displays. Interestingly enough, coral has been found in the Etruscan excavations and paintings. I found that even today many people believe coral contains strong healing powers and helps to keep disasters at bay. Coral has always been in vogue, it seems, and is quite striking in appearance.

De Paolo Cameo Factory
De Paolo Cameo Factory window display
Giovanni kindly explained much of the process of Cameo making


When I left with the hand-picked cameo necklace that ‘Jack’ sold me, Giovanni walked me down the road toward Castello San Elmo and the Museum of S. Martino which was once a monastery, built in 1368 (more on this to come later). The views of Naples and the bay between these two was breathtaking and I took a number of photos. Giovanni wished me well and retraced his steps back to the shop. I stood looking down at Naples, taking in the early evening sunset that began to streak the sky with delicate cameo colors.


16 thoughts on “‘Jack Nicholson’s’ Cameo Appearance in Naples

  • Interesting that my wife and I had the exact experience you describe–apparently falling in by accident with Giovanni on the walk from the funicular to San Martino, description of the family business and demo by “Jack” just inside the shop door. They were very disappointed that we didn’t buy a cameo.


  • Oh my God, timelessitaly. i’ve been here before but had completely forgotten it. Thank you, thank you so much for nudging my memories. I remember those cameos. They’re expensive, but oh so beautiful. I also went to San Martino Museum. Grrr, now I really regretted not being prepared that day not bringing a camera 😦 . And now, this really proves it. I really like taking pictures for the main sake of photography, but really for the memories. Well, really thank you very much for making me recall. My memory is so untrustworthy. 😀 I remember that Naples overlook. Thanks for the memory nudge. I’m so glad our blogs came across. 😉


    • Hi Rommel, thank you for the feedback. San Martino is an amazing place. Yes, cameos are expensive…I did come home with a necklace but they were nice enough to work our a good deal:) I went through the museum and remembered that I had been there before. It is amazing! And the views from the terrace….wow!!


    • There are several cameo shops and ‘factories’ around Naples. Torre del Greco was and is still the center of cameo making. Popularity comes and goes with cameos, but they seem to be selling well today. Thank you for the comment, Irene


  • Now I too have a new appreciation for cameos! I so enjoyed seeing a small handcraft business still thriving, and seeing a small part of Naples I most likely would not otherwise.


    • Hi Anna, yes, I would not have known about this cameo shop either if I had not bumped into Giovanni. And I never appreciated them until I got to see how they were made. I have one now from the shop that I cherish!! Thank you for your interest…


  • I love love Naples! Hadn’t thought of Neapolitan cameos in such a long time – what beautiful artistry. Have to go back to browsing your blog now and see if there is anything about Bologna, where I come from…


    • I haven’t spent much time in Bologna yet, altho it is on my list. I stopped by in September for a day and just loved it…the mains square and all the lively entertainment. Thank you for your kind words….so glad you are taking the time to read these posts…it truly means a lot…and a post on Bologna will happen:)


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